- To raise awareness of the awesomeness of canned beer
- To showcase the vast amount of canned beer options and craft breweries
- To celebrate canned beer with those that pioneered the packaging
- To raise awareness for and benefit our local nonprofit partner & community bike shop, The Reno Bike Project
- To drink and dance and be super happy with our friends from Reno & beyond
- To award medals to breweries for their superior quality brews. Our competition is BJCP certified.